Instructor: Alex W. White, The Alexander W. White Consultancy

Duration: 24:13 minutes

Added October 2008

In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive." Unity, he claims, is what happens when the three major elements of design — image, text, and space — are forced into strong, compelling relationships. Using examples from his actual university classes, Alex presents various methods designers can adopt to create relationships among the elements in their own work.

About Alex W. White

Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.