Instructor: Steven Brower, Steven Brower Design

Duration: 34:00 minutes

Added July 2008

Almost everything you design has a set of expectations attached to it. If you're not careful, you can follow these expectations too closely and create cliched design. This video shows how you can make your work stand out by defying expectations without disorienting the viewer or user.

About Steven Brower

Steven Brower is an award-winning graphic designer, writer and educator. His work appears regularly in international and national design annuals and books on the subject of design, and his writing in several publications. During his tenure as Creative Director, Print garnered two National Magazine Award for General Excellent and Gold and Silver awards from the Society of Publication Designers. Woody Guthrie Artworks, which he designed, edited and co-authored won top prizes both in the Foreword Awards and the New York Book Show. He has been an art director at the New York Times and The Nation, and his work is in the permanent collection of the Smithsonian Institute. He is on the faculty of The School of Visual Arts in New York, Kean University in New Jersey and Marywood University in Pennsylvania and lectures nationally on the subject of design and creativity.