Meet the Instructors

Rita Amladi
Rita Amladi is the owner of Orion Arts & Communications, a digital imaging training and consulting company. She is a Certified Technical Trainer and an Adobe Certified Trainer for Photoshop. Visit her site at www.orionac.com.

On Demand Video titles contributed by Rita:
Color Management Essentials for Creative Professionals
Color-Managed Workflows



Geoff Blake
Geoff Blake is a Toronto-based author, video presenter, designer, and artist. A professional public speaker since 1997, Geoff has also taught desktop publishing, web design and graphics courses in both the corporate and college environments throughout the Greater Toronto and New England areas. With his humorous, non-jargonny approach, Geoff produces highly regarded books, articles, and training videos, and regularly contributes tutorials to top design magazines and web sites. Geoff continues sharing his knowledge in his casual, off-beat style through his website, TenTonBooks.com.

On Demand Video titles contributed by Geoff:
Laying the Groundwork for Web Layouts in CS4



Helen Bradley
Expatriate Australian photographer and digital photo editing columnist, Helen Bradley, has been working with Photoshop since version 6. Her articles on photography and Photoshop have appeared in magazines as diverse as Digital Camera UK, Megapixel.net, Digital Photography Buyers Guide, InformIT.com, Digital Camera Essentials, Digital Photo Effects, Better Digital Magazine, Australasian Camcorder Magazine, PC Update, PC User magazine and ecommerce-guide.com. Helen blogs at www.projectwoman.com/phototips.html

On Demand Video titles contributed by Helen:
Photoshop Time-Savers: Leveraging Smart Objects



Steven Brower
Steven Brower is an award-winning graphic designer, writer and educator. His work appears regularly in international and national design annuals and books on the subject of design, and his writing in several publications. During his tenure as Creative Director, Print garnered two National Magazine Award for General Excellent and Gold and Silver awards from the Society of Publication Designers. Woody Guthrie Artworks, which he designed, edited and co-authored won top prizes both in the Foreword Awards and the New York Book Show. He has been an art director at the New York Times and The Nation, and his work is in the permanent collection of the Smithsonian Institute. He is on the faculty of The School of Visual Arts in New York, Kean University in New Jersey and Marywood University in Pennsylvania and lectures nationally on the subject of design and creativity.

On Demand Video titles contributed by Steven:
The Human Touch: How to Not Work on the Computer
Creating the Unexpected



Joseph Caserto
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication. (Photo credit: Andrew Popper/Business Week)

On Demand Video titles contributed by Joseph:



Alison Cattelona
Alison Cattelona has been a computer instructor for the past 13 years teaching in 30 desktop applications. Her experience comes from a background in the graphic arts including paste-up/mechanicals, design and art direction. She took the solid production experience she gained having worked in a print shop to her art director/designer jobs within the advertising and marketing industries. The freelance work that followed rounded out her expertise in the many industries, applications and techniques that she uses today in her instruction. Alison founded and grew Mobile Mac & PC Training to be the highly successful, multi-platform, multi-application training company it is today. Alison holds ACE and ACI credentials with Adobe and is the co-chapter rep of the Central NJ InDesign User Group.

On Demand Video titles contributed by Alison:
InDesign Time-Savers: Variables & Data Merge



Zoe Fedeles
Zoe Fedeles is a graphic designer and owner of Zoe Graphics in New York City. Having received her BFA from the School of Visual Arts, she went on to freelance as a designer in New York City. Relocating to South Florida in the early 1990s, she established her studio as an award winning organization. While Zoe Graphics creates work for a variety of clients, over the last decade, the company has acquired a positive reputation among nonprofit organizations as a design studio that understands the needs of this special sector.

On Demand Video titles contributed by Zoe:
Design for Nonprofits: Special Events
Preparing Art for Silk Screen



Jonathan J. Gouthier
Jonathan Gouthier is the man behind the brand. Gouthier's love of art but distaste for the 'starving artist' label motivated him to turn art in to business and a career in visual communication. His talents and business savvy drove him to the niche-marketing sector of branding—of selling corporate image and sizzle.

Gouthier graduated from the Hartford Art School, University of Hartford with a Bachelor of Fine Arts degree in Graphic Design. After graduation he took a position at a Connecticut marketing firm whose client list included notables such as Time Warner, McMillan McGraw, Traveler's Insurance and The Nature Conservancy. He started his business, Gouthier Design, Inc., in 1994, earning a lengthy client list of regional corporations and agencies, by helping companies get their names out and on the minds of the consumer public or business-to-business trade. His business received repeated recognition and Gouthier was selected as one of the top 50 designers in the nation to be showcased in Graphic Design Magazine's, 'People to watch in 2002.' Gouthier Design has also been continually honored for creativity, outstanding logos and collateral by numerous printing associations, award competitions, and exhibitions, and by the South Florida ADDYs where his firm has risen to the top of winners list consistently for the past 5 years. His work is internationally published in a wide range of business and graphic arts books and is also included in the National Archives of the 'Galeria Artis' in Mexico City, Mexico. Gouthier Design now has offices in Miami and New York City.

On Demand Video titles contributed by Jonathan:
10 Criteria for Logo Design
Identity Development Through Marketing, Sales and Investor Relations Departments
Sick, Lost, Broken Brands: Symptoms and Recovery
The Designer's Role in Bringing a Brand to Life
Using Specialty Printing Techniques to Improve Your Projects



Nancy Hoffmann
Founder of TomatoDesign.Net, Nancy L. Hoffmann is a documentary illustrator turned web/graphic designer. As an artist, she drove a jeep for 3 years in the Chiapas, Mexico, jungle/war zone (working with the Maya). She also spent 3 years in Turkey, and in Syria (hunting birds in the desert and hanging with a Druse band), during the Gulf War. She has many years of art direction and design experience, and has taught design and marketing at several art schools in the tri-state area. Her main blog is at tomatogreening.wordpress.com. Her claim to fame is the branding of New Jersey as "The Big Tomato" (vs. "The Big Apple"), which is how her own company became branded with that fruit/vegetable.

On Demand Video titles contributed by Nancy:
How to Send a Message with Color



Lauren Kangas
Lauren is an award-winning designer and artist whose client list has included W Magazine, Calvin Klein Fragrance and Healing Garden Organics. In 2001, she launched a boutique design studio, L.N. Kangas Design, which specializes in brand identity; her work has since been recognized by the Art Directors Club, Graphis, AIGA Loop Journal, Graphic Design USA, the Madison Series in China and the FiFi Awards. Lauren holds an MFA from the School of Visual Arts and a BA from Yale. In her free time, she volunteers with several non-profits including the Taproot Foundation and CENYC Greenmarket.

On Demand Video titles contributed by Lauren:
Five Famous Logos Decontructed



Aliyah Marr
Author of a groundbreaking book on creative development named Parallel Mind, The Art of Creativity, Aliyah Marr is a multimedia artist, graphic designer, and educator. She has explored painting, design, artistic gymnastics, sculpture, music, ice skating, dance, poetry, prose, and improvisational humor. As a visual artist, she works in a variety of mediums from painting and sculpture through to interactive art and video art.

A graphic designer with a stellar client list of Fortune 100 companies, the author is also a business and marketing mentor for startup companies and entrepreneurs. As an educator, she has taught graphic design, art, interactive programming, and new media at three top design schools in New York City.

www.parallelmindbook.com (book)
www.linkedin.com/in/aliyahmarr (author/artist)
www.radi8.org (art)
www.freshasylum.com (design)

On Demand Video titles contributed by Aliyah:
Boosting Sales Through Effective Web Design
Self-Promotion for Designers



Claudia McCue
Claudia McCue is a nationally recognized consultant, trainer, and graphic arts production specialist. Combining more than 20 years of real-world production experience—from old-style mechanicals through early electronic prepress to today's Mac- and PC-based systems—she specializes in teaching both creative and production professionals.

Claudia is the author of Real World Print Production (Peachpit Press, 2006), a contributor to InDesign Magazine, Dynamic Graphics Magazine, and HOW Magazine, and a frequent presenter at industry conferences. She is the presenter for the video training series 'Adobe CS3 Print Workflow' from Total Training. She is an Adobe Certified Instructor for Photoshop, Acrobat, and InDesign. When she's not in front of the computer, she can be found swooping down country roads on her motorcycle.

On Demand Video titles contributed by Claudia:
InDesign Time-Savers:Text-on-Path Tricks
Photoshop Time-Savers: Creating Density Masks
InDesign Time-Savers: Character & Paragraph Styles



Shel Perkins
Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at www.talentisnotenough.com.

On Demand Video titles contributed by Shel:
Project Management: Staying On Track
Project Management: Planning and Staffing



Angela Riechers
Angela Riechers is an art director specializing in magazine launches and redesigns, with an ongoing interest in book, logo and identity design. From 1995 to 2002 she was art director of Harper's Magazine and most recently the art director of Home Magazine. Angela has contributed to More, O at Home, Domino, The New York Times T Magazine, Hollywood Life, People, and custom publishing products for Hearst and G+J. She teaches and lectures on design at CCNY and SVA. Her work has been recognized by the Society of Publication Designers and the Art Director's Club and was featured in the The Speck Report: A Curious Collection of Uncommon Things. Angela is a graduate of the Rhode Island School of Design.

On Demand Video titles contributed by Angela:
Effective Newsletter Design
Storytelling through Dynamic Layouts
Designing Your Own Magazine



Mara Sachs
Mara Sachs is an Adobe Certified Expert in Photoshop CS3 and a professional retoucher and digital production artist. She began her career in 1984 as a typesetter at Ziff Davis in New York City. A few years later she began learning the basics of digital production as manager of the new Macintosh department in a large Philadelphia prepress company.

Since 1990 she has been running her own business, providing photo retouching and digital production services, as well as training, to advertising agencies, retouching firms, designers, photographers and businesses both large and small. Mara is an avid mediator and brings her joyful energy, clarity and good humor to her tutorials and classes. She lives in New York City and offers classes, individual training and consulting support in both Photoshop and InDesign. She can be reached at photoshoptraining@me.com

On Demand Video titles contributed by Mara:
Fundamentals of Retouching in Photoshop



Paulina Tracz
Simple Pea is the brain child and creative practice of Paulina Tracz, whose trade best falls under the label of communication designer. She is a graduate of Cornell University and Fashion Institute of Technology in NYC, where she learned to communicate in both the literal as well as visual senses. Degrees aside, she is also very passionate about her work, continuously learning independently through books, the internet and experience. Her design notebook and blog can be found at www.simplepea.com.

On Demand Video titles contributed by Paulina:
Designing an Effective Marketing E-mail Using Adobe Photoshop
Preparing an E-mail Design for Coding Using Adobe ImageReady



Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.

On Demand Video titles contributed by Alex:
Putting It Together: Achieving a Unified Design
Five Steps to Improve Your Design Process



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